"The Value We Create" 

This is an independent economic research initiative focused on understanding the financial impact generated by top professional rodeo events. Major rodeo finals attract hundreds of thousands of visitors and generate significant downstream revenue for host cities through tourism, hospitality, retail, and entertainment.

This initiative examines how athlete-driven events create that value and explores whether modern economic frameworks — commonly used in other professional sports and entertainment industries — could be applied to rodeo in a way that is fair, transparent, and sustainable.

How we calculated these figures:

“Using conservative assumptions and counting unique visitors, return visitors and foot traffic, the National Finals Rodeo alone drives a nine-figure economic impact over a 10-day window — before accounting for local day visitors or additional resort activations.”

Isn't it time for cowboys to take YOUR association back? Stop letting committees decide who can ride at their rodeos and who can't?  Throwing dollar signs at you isn't helping YOU it's diverting your attention.  They've forgotten they don't have a rodeo with out contestants...Cowboys and Cowgirls.  They've stolen your power, they take and own your image name and likeness. You can't vote, you can't strike, boycott or even speak out on social media without getting fined. FINED FINED FINED!!! 

• Who's held accountable when a judge costs you the win or worse a world championship? 

• Why are rules being proposed by staff/employees who aren't members? 
• Why are committees putting in ground rules that supersede the rule book?
• Why are contestant fines in the millions of dollars yearly and where does that fine money go? For what benefit to you is it being put towards?
• Why are committees not getting the turnout fine money when they paid for the stock?
• Are your event representatives representing you in grievance hearings?
• YOUR QUESTION HERE